BUSINESS INTERNALIZATION
Internationalization: seizing new growth opportunities
For SMEs that intend to enter international markets for the first time, the growing process of globalization underway represents an important opportunity for expansion in their own or another sector.
In this new context, all business functions (production, organization, logistics, communication, administration, human resources, activity management, etc.) need to be redefined and planned on the basis of a new Business Model aimed at the increasingly pressing development needs of markets operating on an international scale.
Service definition
The cross-border expansion of small and medium-sized businesses
The choice to undertake an internationalization process constitutes one of the most difficult and delicate challenges for small and medium-sized enterprises.
Unlike export, this implies a stable establishment with a production and commercial unit in foreign markets.
The internationalization of the company, therefore, does not only involve the simple extension of its market presence, but also:
• The significant increase in company visibility across borders
• Collaboration with new partners and leaders from other sectors
• The review of the commercial strategy adopted so far
Global Reality’s consultancy is aimed at companies inclined to consolidate and expand their business activity abroad with a targeted and results-oriented strategic approach. Our goal is always to guarantee the well-being and growth of every business reality.
We accompany SMEs in every phase of the process: from the technical-economic feasibility analysis to the planning of activities up to the actual implementation of the internationalization project.
Context and opportunities
A crucial challenge for competitiveness and business development
In the current socio-economic context, internationalizing a company means knowing how to seize a series of important development opportunities, creating added value for company success and to compete against
foreign competitors also within the domestic market, as well as the international one. Penetration into foreign markets allows you to come into close contact with new realities, new operating methods, new winning business ideas that could be implemented and used both in an external and internal context of the company.
The experience of competing beyond national borders allows SMEs to build the financial assets and managerial skills to stand out and compete effectively on foreign markets.
Furthermore, the start of an internationalization process opens up the possibility of accessing subsidized financing for businesses for the development and creation of new business opportunities.
Benefits for the entrepreneur
The advantages of internationalization
Internationalization is a crucial process in the development path of SMEs and must be organized according to an operating model that sets clear, well-defined and potentially achievable objectives.
By following this strategic approach, advantageous benefits of various kinds can be obtained:
• Increase profits and overall profitability of the company with additional sales, expanding its market base
• Diversify risk, reducing dependence on a single market and containing the consequences of a possible recession
• Contain production and logistics costs through delocalization and diversification of production
• Increase the company’s visibility and reputation, also promoting the brand image associated with it
• Improve attractiveness for potential investors and partners, promoting new business opportunities for the company
Global Reality Method
By your side to face new market scenarios
Thanks to our exclusive integrated approach, we support you in the search for innovative solutions, we cultivate your new business projects and we help you successfully manage all the phases of the internationalization process of your company.
A logical procedure of common sense. A tailor-made approach.
The work phases:
1. Accurate analysis of the market, competition, sales channels, spending budget to support promotional activities.
2. Identification and selection of potential partners, distributors and suppliers with whom to establish a long-term relationship.
3. Planning of an ad hoc business plan for the company, in view of entering foreign markets and production delocalization.
4. Management of commercial relationships and risk assessment abroad through a dedicated and expert support team.
5. Study of international scenarios and future trends to maintain your position even in the most complex markets.